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OVERVIEW

Pressed Nails is a black-owned nail business catered to protect natural nails from damaging products while still being stylish. Their love for Music and Self-Care within mental health/body helped curate Pressed Nails. Throughout the Brand Image, you will see a flare of Black music culture within their design.

 

Pressed Nails have strong durability nails that are made to last you 6+ months. The Make it Last Forever glue is made with ingredients such as jojoba oil and shea butter to promote nail growth while having a strong hold on your natural nails. This nail glue combined with Pressed Nails can last you 2-3 weeks like Acrylic nails can!

Competitors:

GlamNetic, KISS, OPI,

INSPO:

MARI, MUSE 808

 

Objectives:

Stylish Nails while protecting and enhancing your natural nails

 

Specific Goals:

  • Increase Brand Awareness within the Nail Community by connecting with influencers who represent what every everyday self-care-conscious person looks like by 25%.

  • To make the product more accessible by putting in stores like Target and Ulta Beauty.

  • Drive Traffic from Socials to Website by curating content representing our Brand Personality

TARGET AUDIENCE

Demographics:

All genders, ages: 15 yrs + up (Mainly GEN -Z)

Key Message/Messaging Strategy:

luxurious musical touch to everyday life

Core Message:

Simply Magic, Rich in Culture, Music

Brand Tone and Voice:

Relatable, Rich/Modern Tone, Lyrical, bring you to LIFE

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BRANDING ELEMENTS

MAIN lOGO 

FONTS

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MAIN: FUTURA LIGHT OBLIQUE SECOND: SCRIBO BRUSH PRO

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Billboards

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