OVERVIEW
Pressed Nails is a black-owned nail business catered to protect natural nails from damaging products while still being stylish. Their love for Music and Self-Care within mental health/body helped curate Pressed Nails. Throughout the Brand Image, you will see a flare of Black music culture within their design.
Pressed Nails have strong durability nails that are made to last you 6+ months. The Make it Last Forever glue is made with ingredients such as jojoba oil and shea butter to promote nail growth while having a strong hold on your natural nails. This nail glue combined with Pressed Nails can last you 2-3 weeks like Acrylic nails can!
Competitors:
GlamNetic, KISS, OPI,
INSPO:
MARI, MUSE 808
Objectives:
Stylish Nails while protecting and enhancing your natural nails
Specific Goals:
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Increase Brand Awareness within the Nail Community by connecting with influencers who represent what every everyday self-care-conscious person looks like by 25%.
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To make the product more accessible by putting in stores like Target and Ulta Beauty.
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Drive Traffic from Socials to Website by curating content representing our Brand Personality
TARGET AUDIENCE
Demographics:
All genders, ages: 15 yrs + up (Mainly GEN -Z)
Key Message/Messaging Strategy:
luxurious musical touch to everyday life
Core Message:
Simply Magic, Rich in Culture, Music
Brand Tone and Voice:
Relatable, Rich/Modern Tone, Lyrical, bring you to LIFE
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BRANDING ELEMENTS
MAIN lOGO
FONTS
MAIN: FUTURA LIGHT OBLIQUE SECOND: SCRIBO BRUSH PRO
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